Card sorting is a quick, inexpensive, and reliable method, which serves as input into your information design process. Card sorting generates an overall structure for your information, as well as suggestions for navigation, menus, and possible taxonomies.
Two Methods:
Open Card Sorting: Participants are given cards showing site content with no pre-established groupings. They are asked to sort cards into groups that they feel are appropriate and then describe each group. Open card sorting is useful as input to information structures in new or existing sites and products.
Closed Card Sorting: Participants are given cards showing site content with an established initial set of primary groups. Participants are asked to place cards into these pre-established primary groups. Closed card sorting is useful when adding new content to an existing structure, or for gaining additional feedback after an open card sort.
Advantages:
Simple, Cheap, Quick to execute, Established, Involves users & Provides a good foundation.
Disadvantages:
Does not consider users’ tasks, Results may vary, Analysis can be time consuming & May capture “surface” characteristics only
Step To Do:
(1) Prepare the cards: Each card named with different content or function
(2) Participants are requested to sort the cards into groups
(3) Participants are requested to give name for each group
(4) Analyze the result
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